Analysis of policy document linked to school observation Essay

Examination of strategy report connected to class perception - Essay Example They have diagrams commonly found in any pre-school study hall, despite the fact that the titles have French interpretations. In contrast to conventional study halls, youngsters were not given seats and work areas, rather they sit on the floor without any regalia; the seats and work areas, be that as it may, are promptly accessible on the off chance that they need those. The talk and movement making are the most fascinating parts. The instructor as often as possible trains the youngsters both in English and French, in spite of the fact that she utilizes the last more often than not. Youngsters as youthful as 5 years of age would already be able to collaborate with their cohorts with fundamental French words, for example, â€Å"comment allez-vous?† to mean â€Å"how are you?† The exercise for that day was things. The instructor had an enormous outline brimming with huge pictures of creatures, places, festivities, and so forth. Each image is named with its English and French names. During the conversation, the kids were so intelligent and I can't help suspecting that the educator knows her understudies well indeed and realizes how to deal with

Compare and Contrast of “The Lottery” and “AVOMWEW”

People in some cases feel that cliché convictions or qualities are the highly contrasting of life. Interestingly, individuals are likewise unfitted to acknowledge misdirecting truth. The propagation of obsolete sex jobs in â€Å"The Lottery† and the failure to acknowledge flighty truth in â€Å"A Very Old Man with Enormous Wings† features the negative impacts of unexamined or lost qualities. In the endeavor to acknowledge truth, the townspeople in â€Å"A Very Old Man with Enormous Wings† discovers reality in an unforeseen manner.The inability to acknowledge capricious truth in â€Å"A Very Old Man with Enormous Wings† clarifies the contrary impacts of unexamined qualities and convictions. For instance, the family in â€Å"A Very Old Man with Enormous Wings† brings in a neighbor lady who has a deep understanding of life and demise to see the man. â€Å"He’s an angel†¦ He probably been wanting the kid, however poor people individual is old to such an extent that the downpour wrecked him. † People will frequently go to, or use religion as a choice to analyze truth.â€Å"The Parish cleric had his first doubt of a fraud when he saw that he didn't comprehend the language of God or expertise to welcome his pastors. † When understanding the fact of the matter isn't unconventional, the bits of the riddle begin to become alright. â€Å"That was the manner by which Father Gonzaga was restored always of his a sleeping disorder and Pelayo’s yard returned to being as vacant as during the time it had come down for three days and crabs strolled through the rooms. As a rule, tolerating capricious truth prompts cliché beliefs.The life span of ancient sexual orientation jobs in â€Å"the lottery† features the negative impacts of lost convictions or qualities. For instance, when the â€Å"wife draws for her husband† it gets a handle on very of spot. The townspeople are not used to a lady drawing not to mention draw for her better half. â€Å"Don’t you have a developed kid to do it for you, Janey? † during circumstances such as the present, the men and young men are the pioneers of family units and hold the authority out in the open contrasted with women.â€Å"Bobby Martin had just stuffed his pockets brimming with stones, and different young men before long followed his example†¦ The young ladies stood aside, talking among themselves, investigating their shoulders at the young men. † The authority of men assumes a major job of how well the kids tune in and react to their moms. The ladies begin to call the youngsters â€Å"and the kids came hesitantly, being called four or multiple times. Bobby Martin dodged under his moms getting a handle close by and ran, snickering, back to the heap of stones.His father made some noise forcefully, and Bobby came rapidly and had his spot between his dad and his most established brother†. The chauvinist topi c of the story clarifies in incredible detail how biased the occasions in those days were. All in all, the propagations of obsolete sex jobs in â€Å"The Lottery† and the failure to acknowledge whimsical truth in â€Å"A Very Old Man with Enormous Wings† features the hindering impacts of unexamined or lost qualities.

How can one truly define love :: essays papers

By what means can one genuinely characterize love Love is a superb thing; a savvy man once said that to me. In spite of the fact that this announcement leaves scanty space for contention, it does little to characterize what love is past the obscure domain of great. It is my obligation as a stanch sentimental to leave upon the apparently dubious errand of characterizing love by taking a gander at the history, clarifying what love isn't, and insightful the employments of affection and the consequences of which it brings. The inception of the word is presumably the most justifiable spot to begin. Similarly as with numerous words in the English language, love is a subordinate of the Latin word notquitesurewhatimdoing which signifies You think you need it when don’t have it, however when you have it your not certain on the off chance that you need it. The word was made to clarify the marvel that existed when certain couples came into contact with one another and either remained together everlastingly all through the finish of time , or approached their lives miles separated down independent streets of movement. Notwithstanding the result, the relationship was normally ascribed of throat bumps, tied stomachs, powerless knees, discourse hindrance, sweat-soaked palms, queasiness, sniffling, and intermittent runny nose. Pugnacious madness likewise came about. History unmistakably characterizes this. Could we ever overlook the face that propelled a thousand boats? Governmentally communicating Van Gough's ear; Eric Clapton taking endlessly George Harrison’s first spouse? When Ronnie left Jessie for Susie, at that point discovered that Jessie had just left Ronnie for Karen, on â€Å" Days of our Lives†. These were aftereffects of adoration and love lost. Disastrous sweethearts have expressed that affection isn't hand nor foot nor any part having a place with a man. Marital services additionally guarantee that adoration isn't desirous or bombastic. Leave it alone expressed hear that adoration additionally isn't a gourmet dish, a tamed creature, or a most recent pattern. Love is neither a planned security instrument nor the most concealed mystery at the Pentagon. Love isn't another flavoring to container and stick on the residue lined racks of the zest rack. Love isn't to be mistaken for sticky tape. Rather, love is an extraordinary supplement to late, evening tempests on warm June evenings. Love works out in a good way for chicken soup and the sneezes. Love is chilly, wet sand between uncovered toes.

Alternative Medicine Into American Culture Essay - 1245 Words

â€Å"The Alternative Medicine Racket† talks about how a few people tried to introduce alternative medicine into American Culture. The National Institute of Health took supposed â€Å"mystical† therapy from what they called fraud sources, and implanted them directly into the heart of the medical establishment. In 1984, the government released a report on fraudulent medicine in America and concluded that billions of American taxpayer money was being swindled by untested herbs and energy therapies that filled the aisle of stores and pages of magazines. These were aimed towards a vulnerable population: the elderly, desperate, and terminally ill. Fifty experts called for a crackdown (or should I say â€Å"quackdown†) on the alternative therapies (that we’ll refer to as â€Å"quackery†). In the late 1980’s, a senator named Tom Harkin was positive that bee pollen had cured his hay fever and wondered â€Å"Why isn’t anyone funding this?†, leading him to establish the Office of Alternative Medicine. Dr. Jacobs was appointed as director of the office, and what seemed like a promising future for alternative medicine would be destroyed by the council which had another set of priorities. After only two years, Jacobs resigned. Now free, the council could present their own view of alternative medicine. Harkin would then turn the Office of Alternative Medicine into a â€Å"national center†, thus giving it its own growing budget. The budget would increase exponentially and with the promise of this funding, some of theShow MoreRelatedAlternative Medicine : Medicine And Medicine1442 Words   |  6 PagesAlternative Medicine Throughout the centuries alternative medicine has been effective in curing many diseases and to also aid the healing process of the body. This form of medicine was used by many societies and cultures and has been advertised as one of the most effective medicine groups. This continued until the early 1900’s when doctors started to use other forms of medicine such as antibiotics and vaccinations. This caused a lot of criticism with alternative medicine practitioners. PeopleRead MoreDifferent Cultures And Religions Of The Field Of Nursing1687 Words   |  7 Pagesnursing, there are many different cultures and religions that can affect the way that a patient may want to receive care. Some groups may also wish to use certain alternative therapies that may differ from those that Western health care workers are more familiar with, and the nurse should be willing to learn about the method that a person of a different culture may wish to use. There are also some alternative therapies that can be used in conjunction with American medicine and are encouraged by healthRead MoreHeritage Assessment1692 Words   |  7 PagesNRS-429V-0191 October 5, 2014 Assessing Family Health Patterns: Evaluating the Usefulness of a Heritage Assessment Tool In the United States today cultural diversity is growing more prevalent every day. The report from the Institute of Medicine (IOM: Unequal treatment, 2002) presented information that racial and ethnic minorities of all ages receive lower quality health care compared to their non-minority counterparts. Every effort should be made to stop the disparities surrounding culturalRead MoreA Paradigm Shift to Complementary and Alternative Medicine806 Words   |  4 PagesA Paradigm Shift to Complementary and Alternative Medicine Over the last century, religion, spirituality, and science have all played a major role in health care, although they have never been integrated with traditional medical science in the United States. Complementary and Alternative Medicine (CAM) is a set of medical and health care systems, practices, and products that are not part or integrated as part of Western medicine which is the dominant health care system in the United States. ReligionRead MoreNative American Religion : Medicine And Spiritual Healing1694 Words   |  7 PagesErika Lenis-Abril REL-337 5/10/2015 Native American Religion: Medicine and Spiritual Healing Native American traditional medicine and spiritual healing rituals go back for thousands of years, these traditions often focus on different variations of alternative medicine. This knowledge is passed on throughout generations, many of the tribes learn that by mixing natural plants such as herbs and roots they can make remedies with healing properties. It is believed that being healthy is when peopleRead MoreThe Major Sectors Of The Chinese Culture1316 Words   |  6 Pagessectors of the Chinese culture that influence the use of acupuncture. These sectors include: Social, Cultural, Religious, Economic, Political, and Technological. I will also examine the factors of the global context that influence the use of acupuncture in the United States. Lastly, I will discuss the influence of acupuncture in my own life, specifically relating to my own health care. Global Perspectives of Acupuncture 1. The primary features of the Chinese culture have a major influenceRead MoreNative Americans And Western Medicine1413 Words   |  6 PagesUnderstanding Native Americans and Western Medicine Essential Knowledge for Providing Culturally Competent Care to Native Americans Brittany Schelitzche Writing for Healthcare Hennepin Technical College â€Æ' Native Americans and Western Medicine: Essential Knowledge for Providing Culturally Competent Care to Native Americans Many Alaskan Natives and Native Indians, also known as American Indians, share the same or similar views on health and medicine. Their definition of â€Å"traditional medicine† incorporatesRead MoreThe Use Of Complementary And Alternative Therapies767 Words   |  4 PagesIn the early 1900’s antibiotic medications appeared thus decreasing the use of complementary and alternative therapies, however their popularity was regained in the 1970’s (Kramlich, 2014). The use of complementary and alternative therapies is an increasing trend that individuals seek out if they need relief from other medical approaches, if they feel they are missing something from Canada’s health care system, to increase over health and to prevent further illness. These therapies are a trend thatRead MoreAlternative Healthcare Options Or Alternative Medicine1378 Words   |  6 PagesIntroduction Alternative healthcare options or alternative medicine is â€Å"any of various systems of healing or treating disease (such as acupuncture, chiropractic, homeopathy, or faith healing) that is not included under traditional medical practice in the United States and Britain† (Webster dictionary). Alternative medicine is the term used for medical products and practices that are not part of the standard of care. Standard of care is what medical doctors, doctors of traditional medicine, and alliedRead MoreAlternative Healthcare Options For Alternative Medicine1483 Words   |  6 PagesIntroduction Alternative healthcare options also known as alternative medicine is â€Å"any of various method of healing or treating disease that is not included under traditional medical practice in the United States and Britain† (Webster dictionary). These alternatives include methods such as hypnosis, acupuncture, aromatherapy, chiropractic therapy, spiritual or faith healing amongst others. Alternative medicine is the term used for medical products and practices that are not part of the standard

Christopher Columbus A Hero Or A Villain - Free Essay Example

Sample details Pages: 6 Words: 1887 Downloads: 9 Date added: 2019/04/15 Category History Essay Level High school Tags: Christopher Columbus Essay Did you like this example? Christopher Columbus was a Italian explorer. He was born between August 26 and October 31. He was born in Genoa, Italy and was known for his exploring across the Atlantic. People also believe that he is the first person to find the Americas. Throughout his whole life, he took 4 big voyages and a lot more that were smaller and not as important. He was determined to find a direct water path from Europe to Asia. He didnt achieve that goal but this is when people believe he stumbled across the Americas. Christopher Columbus started his exploring at an early age. He was the son of a wool merchant. When he was just a teenager, he got a job on a merchant ship. He was sailing until 1470, when French privateers attacked his ship and continued north along the Portuguese coast. The boat sank but Christopher got back to shore on a small plank of wood. This is where he began studying and finding out what he would do for his future. He was in Lisbon, and this is when he began studying mathematics, astronomy, cartography and navigation. This is where he would meet his wife and have his kids. Don’t waste time! Our writers will create an original "Christopher Columbus: A Hero Or A Villain" essay for you Create order While Columbus was in Lisbon he met his wife, Filipa Moniz Perestrelo. She was a Portuguese noblewomen from Porto Santo Island, in Madeira Portugal. The two of them got married in 1479 and they would soon have a kid. Diego Columbus was their child and he was a navigator just like his father. Again just like his father, he was very successful in life as he was the 2nd Admiral of the Indies, 2nd Viceroy of the Indies and 4th Governor of the Indies as a vassal to the Kings of Castile and Aragon. At the end of the 15th century, it was very near impossible to reach Asia from Europe by land. If you tried to take this trip, you would encounter a lot of hostile armies that were hard to get around. The Portuguese explorers found that it would be quite easy to do this by sailing. They sailed along the West African coast and around the Cape of Good Hope. Columbus didnt agree with this. He felt like it would be easier to sail down across the Atlantic instead of going around the African contine nt. His thought was very logical but his math was off by a lot. He thought that the earths circumference was much smaller than what it actually was. He not only thought that this trip would be possible but ratherly quite easy. He showed his plan to the Portugal and English officials and it wasnt until 1491 when he finally got an audience and recognition. Columbus wanted to be famous for the thing he loved and he wanted to get rich while doing it. He wanted to spread Catholicism around the world. Columbus had a contract with the Spanish officials and it was promising that he could keep ten percent of whatever he found. Also gets noble titles and governorship of any land he encounters. On August 3, 1492, him and his crew set sail in three ships; the Nina, the Pinta, and the Santa Maria and on October 12, they made it to land. He wasnt on Asia as he assumed but he was on one of the Bahamian Islands. For months, he sailed from island to island looking for things that were worth good money. He promised the Spanish patrons that he would return with something worth value. He didnt find much. In March of 1493, he left behind 40 of his men behind in a makeshift settlement in Hispaniola which is present day Haiti and the Dominican Republic. After waiting only a few months, Columbus took sail for the second time. He went and explored most of the Caribbean Islands. When he arrived at Hispaniola, him and his crew discovered that the Navidad settlement was destroyed and with all of his sailors killed. The queen didnt like idea of slavery but Columbus found a way around it and made a forced labor policy to help rebuild the settlement and help find golds and other things worth money. The labor only led him to find a small amount of gold and only make things worse between him and the native population. Before going back to Spain, Columbus left his two brothers behind, Diego and Bartholomew, to govern and watch over Hispaniola. As he was sailing back to Asia, he went around the Caribbean Islands and this made him think that he had went around the outer islands of China. In his third voyage, he finally reached the mainland of South America. He explored the Orinoco River which is in present day Venezuela. The conditions in Hispaniola were becoming really bad to the point near mutiny. Settlers claiming that they have been misled by Columbus claims and riches and complaining about the poor management of his brothers. A Spanish Crown sent a officer to go and arrest Columbus. The officer stripped him of his authority. Columbus returned to Spain in chains to face royal court. Later his charges were dropped but he lost his ability to govern the Indies and most of the money he earned during his voyages. On his fourth and final voyage Columbus convinced King Ferdinand to let him take this voyage and promised that he would return with a lot of riches. This all took place in 1502. He travelled across the eastern coast of Central America in an unsuccessful search for the Indian Ocean. A storm wrecked one of his ships leaving the captain and the sailors stranded in Cuba. During this time, the local islanders were tired of Spaniards, poor treatment, and the obsession for gold, they refused to give the captain and his crew food. Columbus then got an idea, he was going to design a punishment for the islanders. He was planning to take away the moon from them. On February 29, 1504, a lunar eclipse alarmed the islanders enough to re-establish trade with the Spaniards. A rescue party finally arrived, sent by the royal governor of Hispaniola in July, and Columbus and his crew returned to Spain in November of 1504. A quick recap on all of Christophers voyages, there were a lot of events that happened that made his future turn out the way it did. During his first voyage he went down into the Atlantic instead of going around the African continent. If he wouldve went around Africa then there was a small chance that he would have been caught and couldve lost his life early. On his second voyage, when he discovered that Hispaniola was destroyed; if he never got the labor policy up and running then he couldve lost profit and maybe get in trouble by the queen for leaving the place a mess. In his third voyage he had a chance of getting killed by the people in South America. This wouldve ended his legacy early and he probably wouldnt be as popular has he is now. And in his final voyage, when the islanders refused to give him and his crew food couldve ended his life early as well. So after all of his voyages he made it out alive but if it wasnt for some of the events that took place, his life and legacy couldve been a lot different. Columbus had a crazy life leaving him with a more crazy legacy. He is credited for finding the Americas and showing them to the European people. He was sadly credited with destroying the native people when he explored their islands. To complete the sum up, he actually never met his goal of finding a ocean route to Asia and coming back with riches. Known as the Columbian Exchange, during all of his voyages, he spread a lot of his people, plants, animals, and diseases that affect the world that we live in now. Columbus brought over horses, which had a huge affect on the Native Americans. This allowed the tribes that were living in the Great Plains of North America to shift from a moving nomadic lifestyle to a staying still hunting style. Wheat from the Old World got moved to North America and would soon become one of their biggest food sources. There were a lot more things following the Columbian Exchange. Fast forward to May of 2014, Columbus made the news again. A group of archeologists claimed they found the Santa Maria off the coast of Haiti. The leader of the group told the head of the newspaper all geographical, underwater topography archaeological evidence strongly suggest this wreck is Columbus famous flagship, the Santa Maria(Clifford). After further investigation, the U.N. agency UNESCO, it was determined to be too far off the coast to be the Santa Maria. Now time to discuss if Columbus was a hero or a villain. There are many key points for each side. I will discuss the things that made him a hero rather than a villain. He brought things around the world that wouldnt have ever been possible to get if he didnt do this. He gave the Natives many things; he gave them their transportation, food, and shelter when he had them doing labor work. Columbus also found many different places for the Europeans to expand to. He opened up a whole new door of possibilities. He discovered parts of South America, some of the Caribbean Islands, more places in Europe and Africa. This allowed people of his kind to expand out for their life and live in different areas. He was a great father and trained his son to be exactly like him, which is a leader. Some people say his son almost had as great as a legacy as his father did. Now for the things that made him a villain. Columbus was known for doing things that he had to do to get what he wanted. Columbus killed a lot of the Native Americans and took their land. While he was doing all of that, he even made them his slaves to help him succeed in his life. If it wasnt for the Native Americans, he wouldnt have ever had as much riches as he did. Hispaniola would have stayed a mess and he wouldve got in trouble for that. Columbus was known for rapping women and beating them. He did all of this to his wife. People believe we are celebrating Columbus day because he found the Americas. But did he really? We are supporting a villain, a rapist, a perpetrator of genocide, and a murderer of millions. Now I will state my opinion on if I think he was a hero or a villain. In my eyes I see Christopher Columbus as a hero. My back up on this would be that he did more good things than bad. Columbus did what he had to do to achieve his dream. Even though he never actually found a sea route from Europe to Asia he still found more places for people to expand and start new life there. Without Columbus there could have been places that we still never knew about. He influenced many other people to follow his path and become an explorer. He trained his son to be a hero to many. At the end of it all, he was a hero too.

Gender Roles- Macbeth and Lady Macbeth Essay - 1296 Words

In the old Shakespeare play Macbeth, women wear the pants, while the men wear the dresses, this is the theme throughout the play. It focuses on the marriage of Macbeth and Lady Macbeth takes the lead role, while she convinces her husband to kill Duncan. Shakespeare play concerning gender roles, shows the untraditional marriage in Scotland; what one sees is not what one gets. It also show how one starts is not how they end. The story of Macbeth shows power and betrayal. It shows power because it shows how one can take charge and get it done. It shows betrayal because he kill Duncan just to get the crown. The untraditional marriage between Lady Macbeth and Macbeth. Lady Macbeth shows how a woman takes charge of her marriage, showing she is†¦show more content†¦She the woman of the house. She’s an example of a woman that most women wish they could be. Lady Macbeth convincing attempts to rejects her feminine sensibility and adopt a male mentally because she feels that the ones around her, think females should be weak. Lady Macbeth feels all women should be strong. Lady Macbeth is the type of woman that gives orders, instead of taking them. Lady Macbeth planned everything. She planned the murder, and how to poison the guards. However, Lady Macbeth does doubt the plan. Macbeth is shown as a brave, courageous, honorable, strong-willed and in control; Then slowly Macbeth looses his masculine qualities. The witches have a part in him loosing his masculinity. The traditional role of men usually take charge, and wears the pants, but its already clear the Lady Macbeth wears the pants. â€Å" Lady Macbeth appears to be the more freighting figure† (Maternal Power par 1). The role of Macbeth is a friendly person, who is dictated by his wife; She controls his every thought. Its as if he doesn’t make a move without her knowing. She clearly over powers him in every way. The weird sisters also play apart in the gender roles. â€Å" The disruption of gender roles occur in the weird sisters the trio perceived as violating nature and dispute the designation, as sister the gender roles, the characters is also ambiguous† (play with gender role par 3). In the story of Macbeth, Lady Macbeth shows herShow MoreRelatedLady Macbeth Character Analysis768 Words   |  4 PagesIn the play Macbeth, the character Lady Macbeth has changed throughout Act I and Act V tremendously. Her attitude has changed heavily from her being cold-hearted and harsh in the beginning, to being dominated by guilt. Lady Macbeth’s transformation reveals the darkness of human nature and eventually dark ambition leads to Macbeth murdering Duncan to be king. This play critiques or upholds prescribed gender roles because when Lady Macbeth is pushing Macbeth to murder Duncan, she feels as if she hasRead MoreMacbeth Gender Roles Essay807 Words   |  4 PagesWilliam Shakespeare’s tragedy â€Å"Macbeth† completely challenges the idea of tr aditional gender roles and social norms during the renaissance period. The male characters have many feminine traits while the female characters have many more masculine and manlier traits. This was going entirely against the stereotypical outlook of the roles you’re supposed to play as your gender during that time of history. During the renaissance period women were only expected to clean, cook, and to have babies. Men onRead MoreThe Gender Roles Of William Shakespeare s The Tragedy Of Macbeth 989 Words   |  4 PagesThe gender roles in William Shakespeare’s, The Tragedy of Macbeth are made clear from the very first act. Masculinity is associated with strength, bravery, ruthlessness and apathy while femininity is usually coupled with docility, fragility and reliance. Gender, and the behavior expected from each, is a constant motif that reappears throughout the play. The instances that appear in the play reveal that the characters are expected to act according to th eir gender and limit their emotions and the wayRead MoreMacbeth by William Shakespeare1293 Words   |  5 Pagesplay, â€Å"Macbeth† is one of William Shakespeare’s tragic plays written approximately in 1606. The play centres on Macbeth who is a general in King Duncan’s army. Upon returning from a successful battle, Macbeth is confronted by three witches who claim they know the future. The three witches tell Macbeth that he will be the future King. The events that occur after this encounter between Macbeth and the witches are what makes this play a tragedy. This essay will focus on the treatment of gender in â€Å"Macbeth†Read MoreExmine the Masculine and Feminine Representations in Relation to Power in William Shakespeare’s Macbeth981 Words   |  4 Pagestraditional gender roles is constantly challenged and manipulated throughout the play, Macbeth. William Shakespeare explores the relationship between gender and power within the play, challengi ng the male dominant society of the 16th century. The play is set in the 11th century, Scotland where a patriarchal society is portrayed through the characters within the Shakespearean production. Qualities such as courage, honour, braveness and control were reflected at that time as masculinity. Macbeth is portrayedRead MoreMacbeth Essay: the Role of Gender and Position911 Words   |  4 PagesMacbeth Essay: The Role of Gender and Position Amilio Lopez In Macbeth, many elements that affect the story’s plot and outcome; however, gender and position of power play the most important role of the story. For example, Lady Macbeth continuously wants to be changed into a man in order to get certain duties done that Macbeth is hesitant to do. Also, Lady Macbeth uses the power of belittling Macbeth’s masculinity to further drive his actions in the play. Lastly, the witches’ predictions of Macbeth’sRead MoreGender And Gender Roles In Shakespeares Macbeth880 Words   |  4 Pages Topic: What is the message about women that is portrayed in the play Macbeth? Does the play defy or conform to the gender norms? Macbeth Essay Assignment Gender Roles in Shakespeare’s Macbeth During the play of Macbeth, Shakespeare does defy gender norms. He portrays that the gender of a person does not define who they are and how they act and gender roles as not being a stereotype. Macbeth and Lady Macbeth both exhibit traits that are not the way males and females are â€Å"supposed† to act. ShakespeareRead MoreLady Macbeth, By William Shakespeare Essay1674 Words   |  7 PagesThe obvious reading of this passage would be of Lady Macbeth as domineering and manipulative in pursuit of her own goals. But that reading discounts the loyalty and dedication she has shown to Macbeth and his success. By encouraging violence through questioning his manhood, masculinity and violence become inextricably linked. This connection essentially defines masculinity as violence within the world of Macbeth. The relationship between power, violence, and masculinity alienate women and power andRead MoreGender Roles In The Renaissance Era885 Words   |  4 Pagesof Gender in the Renai ssance Era Communicating about gender isn’t unusual in todays time period as it would have been in the Renaissance Era. The Tragedy of Macbeth is about a brave Scottish general named Macbeth who receives a prophecy from a trio of witches that one day he will become King of Scotland. Consumed by ambition and spurred to action by his wife, he murders King Duncan and takes the throne. His ambition will be the cause o9f his downfall in the end. In The Tragedy of Macbeth, WilliamRead MoreGender And Gender Roles In Macbeth By William Shakespeare1043 Words   |  5 PagesIn Macbeth by William Shakespeare, gender plays a pivotal role in the development of the overall plot and as the play advances, certain characters, including Macbeth and Lady Macbeth experience a reversal in traditional gender behaviors. Additionally, we see gender confusion among other characters that enhances conflict in the play. Originally, Macbeth and Lady Macbeth are portrayed in ways that enforce their respective ma sculinity and feminism in accordance to the society around them. As Macbeth

Being Heard free essay sample

Being Heard Being heard Is something Important because It gives your audience a chance to see different sides of yourself. Being heard could do as little as make someone feel content or very Important. Listening to one another could be very useful In that we obtain Information, understand, listen for enjoyment and last but not least learn. In a recent article that Ive read, Talking a stranger through the night by Sherry Antihistamine, a great portion of the message that she sends out, has all to do about listening.Making someone feel heard makes him or her feel understood and a connection has been built. As a young student that I am, I have yet to learn many useful tools that my parents, peers and most importantly my professors will teach me in the near future. Through that learning journey it is their Job to listen to us students in order for them to have fulfilled their task. We will write a custom essay sample on Being Heard or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page What I believe I can bring to the table are many things. Personally I am very experienced In starting over having moved three times. My very first move was fromSpain to Chile, Chile to New Jersey and New Jersey to Texas. And here I am, big latexes. For all of my life I resented my parents for having to put me through all those moves but as I grew older, fonder and a tab wiser Im very thankful for everything. Many people would kill to start over or even move to a different country and my parents were able to give me that. Yes, starting over does suck but the beauty of it is that you get a chance to become a better and newer person. Meet new people and learn a new totally different type of culture than your own.One of my professors once told me that we all have a chance in going out to the world and making something of ourselves; Be a new person A new you. I am very thankful for the life that god has given to me. Even through the little bumps along the road, It makes you a stronger person right? Well I believe so. Life Is full of surprises. Every single human being In this planet has something unique to offer to the table. Not all of us are the same thats what makes every single person special. Some of us may be great at math or great at writing and some may not be DOD at those things at all.This is when we listen and learn from those who can teach us to become better. So to answer your question yes, you should listen to every single one of us. Give us a chance. Even if were wrong thats where you correct us and we then learn. Lets take Martin Luther King Jar. For example. He wrote an incredibly outstanding speech and spoke out and people took chance to believe in him but especially listen. How are people supposed to make a difference if their isnt anyone to be there to take a chance and listen.By starred Being heard is something important because it gives your audience a chance to see content or very important. Listening to one another could be very useful in that we obtain information, understand, listen for enjoyment and last but not least learn. In a recent article that Eve read, Talking a stranger through the night by Sherry Through that learning Journey it is their Job to listen to us students in order for them experienced in starting over having moved three times. My very first move was from latexs.For all of my life I resented my parents for having to put me through all everything. Many people would kill to start over or even move too different country beauty of it is that you get chance to become a better and newer person. Meet new bumps along the road, it makes you a stronger person right? Well I believe so. Life is full of surprises.

Nostradamus Essays - Apocalypticists, Divination, Nostradamus

Nostradamus For four centuries Nostradamus's prophecies have inspired fear and controversy. His followers say he predicted the French Revolution, the birth and rise of Hitler, and the assassination of John F. Kennedy. Did he, as his believers claim, predict some of history's most monumental events - from the Great Fire of London to the launch disaster of the space shuttle Challenger? Nostradamus was typical of the Renaissance time period. He made many prophecies and was a major contributor to not only the Renaissance but the 'Spirit of the Renaissance'. Michel de Nostrodame (or his more used Latin name of Nostradamus) was born a Jew in the small town of St.Remy de Province in southern France on the 14th of December 1503. Little is known about Nostradamus's family apart from Jean his youngest brother became Procurer of the Parliament of Province. As a small boy Nostradamus underwent significant changes in his life. While Nostradamus was a child his family was forced to convert to Roman Catholicism. Around this time he was sent to live with his grandfather who taught him the basics of Latin, Greek, Hebrew, Mathematics and Astrology. A few years later Nostradamus's grandfather died and he went to Avignon to finish his schooling. Whilst at Avignon he also believed as did Galileo that the Earth was round and circled the sun. Nostradamus used his ability to help people through harsh times and did not even fear for his own life. In 1525 he received his Bachelor's degree for Medicine and went to help the fight against the 'Black Death' that was feared throughout the Renaissance period. After traveling for almost four years helping the sufferers of the Plague, he returned to Avignon and won fame for his eagerness for learning which ties in with the spirit of the Renaissance. In 1532 he earned his Doctorate and became a Professor at the Montipellier University but resigned within the same year. He then moved to Agen, married and had a son and daughter. His life now seemed complete until an outbreak of the Plague in Agen that killed his wife and children. In 1538, he was accused of heresy because of a remark about a statue of the Virgin Mary being like a devil that he had made years before. The Inquisitors sent him to Toulouse to stand trial. Leoni, Edgar stated that in 1554 Nostradamus settled in Marseilles after wandering for six years keeping well clear of the church authorities. During these time legends started to appear about his foreseeing powers. It was not until later however that he received his fame with his prophetic visions of the future - 942 cryptic poems called The Centuries - that have preoccupied generation after generation of readers. The Centauries (ten in total) were written in poem like form and contained hard-to-break codes that were use to stop attention being drawn to him self as the church authorities could not arrest him for writing in gibberish, because in that time prophecies were considered as witch craft or devil work. The Centauries were written by night as not to be seen in 1555. He eventually settled down in the town of Salon, France in 1554 where he Married his second wife, Anne Ponsart Gemelle, with whom he rose six Children - three boys and three girls. Do these writings actually predict the death of popes, rise of tyrants, and natural disasters to come? The code in which the prophecies were written could be comprehended to mean many things, but if the people who claim to be able to crack the code of Nostradamus' work are right then World War Three will reach its climax in the year 1999. Bio-warfare will be used - which will virtually wipe out most of humanity with minimal survivors with the human race living until the year 3797. Nostradamus travelled to Paris and booked in at a hotel on the 15th of August 1556 and the queen at the time sent a message to Nostradamus asking him to see her. The queen talked to Nostradamus privately for two hours, nothing is know about what they talked about. Two weeks later Nostradamus was again summoned to speak with the queen. This time she asked him to give horoscopes on all her children - all turned out correct except one horoscope, her youngest child who died before taking the throne. In 1564 Nostradamus was appointed Royal Physician to King Charles IX. On the 1st of July 1566 he sent for the local priest to give him this message, "I

Green tea essays

Green tea essays Although nowadays Japan is highly developed in technicals, the traditions are still important in Japanese peoples life and still have their importance in spite of modernization. Geishas are connected to the old traditions, the words meaning is Beauty person. Gei means arts and performance, and Sha means people. They are like hostesses, but they are not prostitutes. It is a century old profession, which became only in the 18th century a female profession, before that geishas were only men. Their job is to skillfully entertain in high classes, so they need to be trained in many traditional Japanese arts. They start their training while they are teenagers (when they are 17 years old), and they get to the maiko houses. Here they learn about arts, calligraphy, ancient dance, singing, playing instruments and Sado (tea ceremony) poetry. And also they are taught flower arrangment, wearing kimono, conversation and alcohol serving. These women are talented, but even after becoming a geisha, they take lessons to improve their skills. Geishas dress in kimonos and wear a wall-white makeup, where their lips are painted red (for younger geishas just the upper lip). Their hair is up in coiffuries. Even their hands are painted white. In the Tea houses there is a hierarhic relationship, just like in families. At the top is the mother and each geisha has a senior elder sister, who helps her carrying on her training. Geishas are in a district called hanamachi. They used to entertain visitors in o-chaya which is a kind of teahouse, but its purpose is morelike holding banquettes and dinners there. O-chayas are Japanese-type houses built from wood. There live also the maikos (they are the young geishas). Nowadays geishas number is expanding (it is less than a thousand) and they can found mostly in Kyoto and Osaka. An old traditional clothing in Japan is the Kimono, but through h ...

Smith & Ricardo vs. Malthus, Bentham, Senior, J.S. Mill and Say Essay

Smith & Ricardo vs. Malthus, Bentham, Senior, J.S. Mill and Say - Essay Example It leads to increased productivity and consequently greater output, high wages and income per capita thus opulence of nations (Ekelund & Hebert 129). Natural harmony exists in economy due to the mechanism of the ‘invisible hand’ which drives individuals’ self-interests to promote greater good hence there is no need for government intervention. Competition in the market is vital and money is just for making trade more flexible. David Ricardo (1772-1823) in his Principles of political economy and taxation (1817) was concerned with distribution of wealth within Smith’s analytical framework. Like Smith he advocated for competition without restraint. He also acknowledged existence of use value and exchange value but concentrated on the natural exchange value which is determined by scarcity and labor cost of production (Bhatia, 116). Since rent is not part of the cost (its value in excess of real production) and capital is past labor, this leaves labor cost to determine relative value of commodities (Ekelund & Hebert 156). However, different types of labor are adjusted in market by relative rates of rewards and wages gravitate towards subsistence. If more than subsistence then population (labor supply) increases depressing wages and vice versa (p. 120). Thomas Robert Malthus (1766-1834) focus was on population. Unlike Ricardo, he saw an imbalance between population and means of subsistence hence ineffective demand. For Malthus population increased in geometrical progression while means of subsistence increased in arithmetic progression hence population was bound to outstrip supply of means of subsistence if not checked (Bhatia 135). Population growth thus needed to be checked through preventive and positive checks such as delayed marriage, celibacy, moral restraint, floods, droughts, famine, disease and war. For Smith and Ricardo, demand for labor determined rate of population increase and was always kept

Living space in architecture Essay Example | Topics and Well Written Essays - 750 words

Living space in architecture - Essay Example The living room as an architectural space has a complete interior design and has undergone renovation of an apartment composed of two floors. The main aim of building this apartment was to bring out a transformation of existing and dark apartments into brighter loft and meanwhile surface a real view elements found in ancient buildings. On the first floor there is a 60 m sq living room. Within the room itself many activities can be done at a go without getting involved into other areas and there is a conception that it is a space that is continuous with the capability of hosting variety of activities. There is staircase made of steel that is situated in a position that produces a transition linking the dining and cooking area. In the above there are walls that are made using satin glass and form a series which attracts natural light to the bathroom and the lower level. A seat is provided by an oak painted gray window bench which enjoys the striking view towards the neighborhoods. It c an also be used as storage cabinets. A sliding door made of nut wood provides a possibility of closing off entrance room from living space. As the inhabitants enjoy cooking, the kitchenette has been stuffed with appliances that are specifically designed for fulfillment of the kitchen needs. On the second floor there is a room for guests and the master bed room. The rooms border each other and are always flexible to adjustment in case of need. They can be joined to serve any other purpose. The bathroom’s location is just in between the master bed room and the guests’ room. ... As the inhabitants enjoy cooking, the kitchenette has been stuffed with appliances that are specifically designed for fulfillment of the kitchen needs. On the second floor there is a room for guests and the master bed room. The rooms border each other and are always flexible to adjustment in case of need. They can be joined to serve any other purpose. The bathroom’s location is just in between the master bed room and the guests’ room. There have been removals of plaster walls that have been into existence with the aim of exposing beams of old roof into view. There is a long closet measuring 11 meters that have designed with its main purpose being for storage and at the same time act as a wardrobe. A colorful closet which has existed there has a purpose of definition of the closet’s height and breaking of long line colored white of the latest furniture. On top of the closet there is light that is not direct that has been placed to put an emphasis on space continui ty. There has been keen choice of the lighting system and designing of indirect light has been done in such a way that various possibilities are created to the place. The plain plinths and doors without frames have been put in place to bring out the perception of sharp and pure surfaces. The floor has been made using bamboo which provides a feeling of warmth upstairs. On the other hand, on the initial floor an epoxy floor that is gray creates a contrast that is balanced with the elements of nut wood. The floor is made of smooth tiles which reflect light into the room through the staircases. This mood creates a relaxed environment which provides a room for social interaction. The ceiling is made of ply wood and moderately high above the floors. This enables the sources of light

Subordinate work Essay Example for Free

Subordinate work Essay This has actually been socially recognized as a global repetition of proposals that later on endorsed the promotion of Canadian women in leadership to better disseminate the importance of their gender role in an ethnic and culturally diverse society. Canada has therefore recognized the efforts of women in a new economy build up of a diverse talent pool that sees accomplishments across presentations at public forums and media communications. Further, in the educational fields, despite being less motivated in studies relative to male-dominated professions like natural sciences, engineering and mathematics, the women folk continue to slowly dominate a smattering of educational endeavors which in the previous years were considered male dominated. The benefits attached to these fields are slowly embraced to leverage with respect for the gender differences among employees. We have seen the efforts of Canadian women who take tremendous strides in their educational attainment and become members of the legitimate professional workforce. Although a majority of around 70% according to the Status of Women (2000) is still in occupations such as teaching, nursing and related health occupations, their representation have slowly increased in professional administrative and managerial positions. Adams has endorsed the full professional recognition and legislation that completely overhaul the history of labeling women’s professions as subordinate work. Further, the recognition of women in various fields of science acknowledges Canadian women’s interest to work in the community for economic development. Through development organizations that have mushroomed around in Canada, women are given the opportunity to learn new skills and share their experience with others in an effort to uplift their femininity and promote a social and economic change for the female gender. With a commitment aimed at an economic independence the Canadian Women’s Foundation work in an effort to promote equality and eliminate poverty among women. Organizational leaders have realized that improving the lives of women and their families is an initial effort in promoting a socially relevant change the uplift the lives of women for the betterment of the general society. Works Cited Canada. Status of Women 2000. Roscoe, Will, Ladd, Edmund (Eds. ). (1999). The Zuni Man-Woman in Life. New Mexico: University Press. Adams, Tracy. (2003). Professionalization, Gender and Female-Dominated Professions: Dental Hygiene in Ontario. The Canadian Review of Sociology and Anthropology 40. Pierson, Ruth R. and Cohen, Marjorie G. (1995). Canadian Women’s Issues: Bold Visions. Canada: James Lorimer.

A Transient Citizen Essay -- American Citizenship Immigration Essays

A Transient Citizen "...1 hereby declare, on oath, that I absolutely and entirely renounce all allegiance and fidelity to any foreign prince or state of whom or which I have been a subject or citizen...." This is a clause from an oath I took on February 6, 2002—an ordinary day of no significance to most people, a climatic point in my life—it was the day I became a U.S. citizen. I did not attend the formal ceremony in the Los Angeles Convention Center, yet for me it did not matter; I was still just as excited, for this was the day I became a true American. There were many people from different cultures in the noisy office where I received my certificate, yet we were all filled with the same excitement—the potential of the American Dream and to be part of the greatest nation. It seemed that every time an employee came out they called someone else, as if I was not even there, and I started to worry. The fear of returning home without being a citizen of this nation started to cross my mind. Two hours passed and I was sitting in the same chair listening to the noise of the typewriters inside the offices. Then, as if time itself had stopped, it happened; they called me to the front window. It was as if I as walking to the doors of heaven. I recognized that it was not the end but rather a new beginning. It was the creation of a new person. The oath was simple; I had promised to support and defend the Constitution and laws of the United States of America against all enemies. I choked on the very words when I realized I had just taken an oath promising to bear arms even against the country of my birth. For so long I envisioned perfection as the day I would become a citizen of a country that I had learned to love. I realized ... ...goals aimed at success, having a stable job or owning a house, but it is now a long-term goal that seeks to find a stable point between two nations even if the nations themselves are not at peace. Now that I have gone through the process of applying for United States citizenship, I have taken the responsibility to choose between Mexico and The United States—between my roots and my future. I have taken an oath, not only before The Great American seal, but also and most importantly before God. I do not wish to question whether I regret becoming a citizen or not, for the only obstacle that is always holding us back is not being able to let go of the past. However, I cannot completely erase what I feel for Mexico, for I do not want to forget my heritage, mi cultura. I may be bound to the American flag and the U.S. Constitution, but I am still proud of being Mexican.

Nescafe and Social Media

and the Social Media by Tanya Senkovska 11114117 Stella Valcheva 11114120 Teodora Gocheva 11114125 1 CONTENTS Introduction †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦3 Theory Marketing Concepts †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦4 Social Media †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 5 Social Media Marketing †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 6 Nescafe The Brand †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 7 Nescafe Marketing Analysis (theory implementation) †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦9 Adv ertising †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦12 Corporate Social Responsibility †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦13Nescafe and the Social Media Social Media tips and rules †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 13 Nescafe`s Facebook Profile †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦15 Nescafe on Twitter †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 16 Nescafe – Youtube Channel †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 17 Nescafe Ad Campaigns Around the World †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 18 Conclusion †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 19 References †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦20 2 INTRODUCTION Aim of our project: The main purpose of our project is to define the social media impact on our product.We explore the principal concepts and and tools of successful marketing strategy, from market segmentation and product positiong to designing of distribution channels and communications strategy . To thrive in a highly competitive marketplace, companies must develop marketing plans that align them with their customers and differentiate them from their competitors. Without integrated and innovative strategies, corporate leaders will struggle to create value and generate growth. The reason for choosing NesCafe as a discussing brand is because of the wide range of activities in which the company is involved.Their huge campaigns, reflected in all kinds of social media, are an attempt to create a global brand positioning for Nescafe’s portfolio of coffee brands that explored how the catalytic nature of coffee made the world a more interesting and richer place. The opportunity of interacting among pople gives the customer a fresh insight about the competitive advantage and potential of the unique goods and services your organization offers. 3 THEORY Marketing concepts MARKETING ENVIRONMENT Every company operates under particular conditions that influence its ability to ser ve customers.The microenvironment consists of actors close to the company, such as suppliers, intermediaries – combining efforts to create value; competitors – trying to serve customers better; publics may have impact on firm`s performance; customers – the most important. The macroenvironment includes larger forces that affect the whole internal environment. Those are beyond the control of a single company and thus they shape the opportunities and threats for the business – demographic, political, economic, cultural, societal, technological.STP ANALYSIS The strategic marketing planning process flows from a mission and vision statement to the selection of target markets, and the formulation of specific marketing mix and positioning objective for each product or service the organization will offer. The marketing logic followed should present the organization as a value creation and delivery sequence, resulting in profitable customer relationship. In its fir st phase, choosing the value, the strategist â€Å"proceeds to segment the market, select the appropriate market target, and develop the offer's value positioning.The formula – segmentation, targeting, positioning (STP) -is the essence of strategic marketing. † (Kotler, 1994, p. 93). SEGMENTATION Market segmentation consists of the partition of the market to distinct groups with different needs and wants with the purpose of selecting one or more market segments which the organization can target through the development of specific marketing mixes that adapt to particular market needs. TARGETING From the determined market segments a company chooses a target market – group of customers that the business has decided to aim its marketing efforts at.It is the one for which the firm could create maximum customer value. POSITIONING Positioning of the product is determining the place it takes in consumers` minds. Efforts are put to differentiate the product from competit ors` products, so that it could be accepted as unique. 4 MARKETING MIX Thus the overall marketing strategy is outlined. The next step is to choose the most appropriate marketing mix – the 4Ps that will bring the company the best response to its wants.Product – the portfolio of goods-and-services the company offers to the target market Price – amount of money to be paid, adjusted to the current competitive and economic situation, in line with buyer`s perceptions of the product`s value. Place – all the activities that make the product available to target consumers, including intermediaries, distributors, sellers. Promotion – all the activities that present the unique characteristics of the product and persuade the customer to buy it. SWOT ANALYSIS The SWOT analysis is an extremely useful tool for understanding and decision-making for all sorts of situations in business and organizations.SWOT is an acronym for Strengths, Weaknesses, Opportunities, Thr eats. SWOT analysis headings provide a good framework for reviewing strategy, position and direction of a company or business proposition. Use SWOT analysis for business planning, strategic planning, competitor evaluation, marketing, business and product development and research SOCIAL MEDIA Social media are forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content.Andreas Kaplan and Michael Haenlein define social media as â€Å"a group of Internet-based applications that build on the ideological and technological foundations of Web 2. 0, and that allow the creation and exchange of user-generated content. Furthermore, social media depend on mobile and web-based technologies to create highly interactive platforms through which individuals and communities share, co-create , discuss, and modify user-generated content. It introduces substantial and pervasive changes to communication between organizations, communities and individual.Classification By applying a set of theories in the field of media research (social presence, media richness) and social processes (self-presentation, self-disclosure) Kaplan and Haenlein created a classification scheme in their Business Horizons (2010) article, with six different types of social media: 5 ? ? ? ? ? ? collaborative projects (for example, Wikipedia), blogs and microblogs (for example, Twitter), content communities (for example, YouTube and DailyMotion), social networking sites (for example, Facebook), virtual game worlds (e. g. , World of Warcraft), and virtual social worlds (e. g. Second Life)Technologies include: blogs, picture-sharing, vlogs, wall-postings, email, instant messaging, music-sharing, crowdsourcing and voice over IP,to name a few. Social media in business There is an increasing trend towards using social media monitoring tools that allow marketers to search, track and analyse conversation on the web about their brand or about topics of interest. This can be useful in business management and campaign tracking, allowing the user to measure return on investment, competitor-auditing and general public engagement. There are valuable types of information that show the engagement needs of the social media audience.For instance, LinkedIn users are thought to care mostly about identity, reputation and relationships, whereas YouTube’s primary features are sharing, conversations, groups and reputation. Many companies build their own social containers that attempt to collect more concrete information for their brands. On the other hand social media containers such as Google+ or Facebook and also Twitter could provide a business with unbiased, realistic, honest opinions and attitudes, as they are not specially stated for marketing purposes, but for friends or just self-expression.Company faces significant challenges in dealing with viral negative s entiment directed at organizations or individuals on social media platforms, which may be a reaction to an announcement or event. [15] SOCIAL MEDIA MARKETING Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks.A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media. Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform fo r organizations to implement marketing campaigns. Social networking websites allow individuals to interact with one another and build relationships. When products or companies join those sites, people can interact with the product or company. That interaction feels personal to users because of their previous experiences with social networking site interactions. Social networking sites and blogs allow individual followers to â€Å"retweet† or â€Å"repost† comments made by the product being promoted. By repeating the message, all of the users connections are able to see the message, therefore reaching more people.Social networking sites act as word of mouth. Because the information about the product is being put out there and is getting repeated, more traffic is brought to the product/company. Through social networking sites, products/companies can have conversations and interactions with individual followers. This personal interaction can instill a feeling of loyalty i nto followers and potential customers. Also, by choosing whom to follow on these sites, products can reach a very narrow target audience.Social networking sites also include a vast amount of information about what products and services prospective clients might be interested in – marketers detect buying signals, such as content shared by people and questions posted online. Understanding of buying signals can help sales people target relevant prospects and marketers run micro-targeted campaigns. In the context of the social web, engagement means that customers and stakeholders are participants rather than viewers. Social media in business allows anyone and everyone to express and share an opinion or an idea somewhere along the business’s path to market.Each participating customer becomes part of the marketing department, as other customers read their comments or reviews. The engagement process is then fundamental to successful social media marketing. NESCAFE HISTORY Nes cafe is a brand of instant coffee made by Nestle. It comes in many different product forms. The name is a portmanteau of the words â€Å"Nestle† and â€Å"cafe†. It was in 1930 that the Brazilian government first approached Nestle to find a way of making a quality cup of coffee simply by adding water, whilst retaining the coffee’s natural flavour. Sounds simple, right? Wrong.It took seven years of research to perfect. Yes, seven years of blood, sweat and tears went into the first cup of NESCAFE (not literally though). And so, in the spring of 1938, NESCAFE was first launched in Switzerland. The rest of the orld soon followed. 7 Understandably, the Second World War hindered NESCAFE’s progress. But all was not lost. In fact, the American forces played a key role in re-launching NESCAFE in Europe when it was included in their food rations. By the 1950s, coffee had become cool. And everywhere you went you wanted to find your favorite blend. So, NESCAFE fans g rew in abundance.NESCAFE continued working to perfect great tasting coffee and in 1965, introduced the first freeze-dried soluble offering – Gold Blend. And just a few years later, we invented a new technology to capture more aromas and flavors from every single coffee bean. Then in 1994, we created the ‘full aroma' process, making the unique quality and character of NESCAFE even more distinctive. Since then, NESCAFE has remained firmly at the forefront of sustainable coffee farming and product innovations worldwide. With the continual introduction of new blends, we aim to satisfy coffee lovers just like you.PORTFOLIO Nescafe`s products are divided into two main categories: Coffee Products and Coffee Machines. Each product is separately introduced by its own characteristics and each is distinguished by its purpose and most appropriate usage. Nescafe Classic – Rich and full flavored. Nescafe 3in1 – Sweet and Creamy. Nescafe Gold Blend – Smooth taste, rich aroma. Nescafe Green Blend – Roasted and unroasted coffee beans. Nescafe Cappuccino – Light and frothy. The full list of products is different for the each of the countries, in which they are offered, as suggested by Nescafe`s main global strategy – â€Å"think globally, act locally†.The Coffee Machines DOLCE GUSTO are new addition to the company`s portfolio. They have become popular and successful products ever since their introduction, mainly due to professional advertisement. 8 MISSION STATEMENT Nescafe is part of the giant Nestle, so it adopts the mission of the whole corporation, namely: â€Å"Good Food, Good Life† However Nescafe products play vital role due to its high performance in finance. The goal is to make Nescafe consumers` prefer choice throughout by giving them best experiences with new tastes of Nescafe products.To bring NESCAFE to people around the globe, providing a â€Å"1 NOW 1 NESCAFE† to satisfy every aspect of n eeds. General Objective: The objective is to be the leader in Nutrition, Health and Wellness, and the industry reference for financial performance, trusted by all stakeholders. COMPANY`S STRATEGY â€Å"We are seeking to achieve leadership and earn that trust by satisfying the expectations of consumers, whose daily choices drive our performance, of shareholders, of the communities in which we operate and of society as a whole.We believe that it is only possible to create long- term sustainable value for our shareholders if our behaviour, strategies and operations are also creating value for the communities where we operate, for our business partners and, of course, for our consumers. We call this â€Å"Creating Shared Value. † NESCAFE`S MARKETING Analysis Marketing Environment Microenvironment Nescafe helps and supports the agriculture/producers of coffee beans, thus creates close relationship with its suppliers. Uses various types of advertising, promotions, research tools, social media and websites to maintain relationship with its customers as well.One of the most successful are the games, which take place periodically all around the world. In order to please the public Nescafe encorporates a lot of social responsibility actions, environmental friendly practices and values highly the quality of its products. 9 There are also other brands that offer instant coffee, but at least in Europe Nescafe is far ahead its competitors. While in America it lags behind Maxwell House – the instant coffee of Kraft Foods. Macroenvironment The macroenvironment of Nescafe can not be generally determined as it is different in the different countries.However Nescafe successfully copes with this situation adopting the flexible strategy – â€Å"think globally, act locally†. STP ANALYSIS SEGMENTATION AND TARGET GROUPS Nescafe uses mainly age segmentation and targets mainly young people with very active lifestyle, who might need additional energy or who do not have time to prepare coffee. 1. Working Adults (Primary) 2. Students-University, Academy, High School (Secondary) 3. Senior Citizens (Third party) Geographical segmentation is also part of the Nescafe global strategy.They alter it according to geographical and cultural particularities of the region. Here are some other factors Nescafe uses to segment the market and target its customers more efficiently: Young adult cafe culture segment: They target this segment with their new latte range, along with the advertising, sales promotion and the competition to win the lounge seen in the advertisements. Upscale, quality driven, higher income consumers: Their Nescafe Gold range and exotic tastes such as Alta Rice are aimed towards such consumers, where the price and quality are higher than that of the general blends.Middle-class consumer (no age target): Nescafe targets such a large segment with their Blend 43, Mild Roast and Espresso products. The consumer gets an economical benefit , as well as a quality product. POSITIONING Most of the campaigns call on â€Å"wake up† or â€Å"wake up 5minutes earlier†, so it tries to occupy its customers` first thoughts in the morning. Another part of the campaign aiming at teenagers and the youth stresses on the â€Å"cool† appearance with a cup of Nescafe (for example the â€Å"unexpectedly good combination 3 in 1† ad in Bulgaria).The brand also wants its customers to think of Nescafe whenever they feel tired or with lower level of energy, e. g. at the end of the work day or after sports activities. In all the presentations of the brand the cup of coffee is shared by colleagues, friend, couples, so that it could be accepted as symbol of shared happiness. A lot of efforts are put in order to be accepted as healthy products of high quality. 10 MARKETING MIX Product – Nescafe is the world‘s leading brand of coffee. Its portfolio holds variety of Coffee Products, different for each targ et group.Promotion – Promotion is playing very important role in boosting up the product image and creating demand. Nescafe is heavily promoted and that Elements: Advertising, Personal Selling, Sales Promotion, Publicity. As one of the largest companies in the world, Nestle is able to launch extensive advertising campaigns around the world. Place –The company fucuses on placing its product at different markets. Available to all retailer stores, cafes, restaurants, now even vending machines. Price – it offers quality products at a reasonable price.It uses a premium pricing strategy to signal its quality and strong brand attributes. SWOT Strengths ? Broad geographic coverage ? Global leader in instant coffee ? World number one in other hot drinks ? Strong brand portfolio ? High levels of research and development expenditure ? Solid financial base ? Capacity to pass on costs Weaknesses ? Reliance on mass market ? Limited presence in tea ? Increasing bias towards lo w-margin products ? Bias towards caffeine-based products ? Negative ethical image Opportunities ? Strong growth forecast in Asia-Pacific ? The premium trend ?The health trend ? Ethical consumerism ? Cross-branding Threats ? Sluggish prospects in developed markets ? Coffee machine competition ? Rising costs ? Competition from beyond hot drinks 11 ADVERTISING Nescafe employs a â€Å"think globally, act locally† marketing strategy. According to Keegan and Green, â€Å"Nescafe Coffee is marketed as a global brand, even though advertising messages and product formulation vary to suit cultural differences† . Nescafe’s marketing campaign is global in the sense that the company uses the same symbols worldwide, such as the renowned coffee mug and Nescafe logo.However, Nescafe tailors its campaigns to suit diverse consumer attitudes and preferences. For example, marketing advertisements targeting different locations and regions often are different in terms of copy (messag e and language) and advertising appeal (rational vs. emotional). For the emotional appeals, Nescafe is trying to tug at the heartstrings of coffee drinkers. The emotional appeals are similar in that Nescafe wants to be a part of their consumer’s day. For the most part these advertisements do make sense when compared to the cultural factors of each specific country.In different countries the Company uses diverse methods for advertisement and appeal to customers. For example comparison between Germany, USA and Argentina was made according to which in Argentina the ad has an emotional appeal rather than rational; it seeks to associate drinking a Nescafe with having a pleasant day that coincides with your pleasurable coffee? drinking experience. As Germans place great emphasis on structure and routine, Nescafe’s placement of the product as being used during a specific moment during the day (the â€Å"break†) makes sense.Germans are typically busy people; therefore p ositioning the product as a respite from the hectic daily schedule is well done; even the simplicity of the ad adds to the feeling of tranquility and getting away from the rigors of every? day life. Nescafe is promoting the visual of the individual packet in order to appeal to the typical highly individualistic American, as in this package is made â€Å"just for you†. Geared towards people that are on? the? go, the ad appeals to the American that is constantly moving and views time as indispensable and finite.Nescafe is trying to reverse the notion that â€Å"you get what you pay for† by offering the same level of quality for a lower price. Despite these strategies implemented in different countries, there are some aspects that are not especially relevant and we have recommended some changes. Nescafe is seeking to convince consumers, especially young ones, to see instant coffee as a 100% natural product. To do this, Nestle shot the ad in Brazil – the country tha t in 1930 challenged it to develop coffee that could be made by just adding water. Nescafe instant coffee was invented in 1938.According to the company, the plan is to â€Å"reconnect consumers with the journey from the plant to jar† and focus on the origins of its coffee. When brands and their creative agencies agree, in full or in part, about the breadth of the cultural influence and the social value of music, they need to make a long-term commitment to developing a â€Å"music strategy†. Nescafe is a great example for this, because most of their advertisements include music. In this way they connect on an emotional level ,which is central to consumer engagement and music offers a multitude of paths to accomplish this. 2 CORPORATE SOCIAL RESPONSIBILITY The Nescafe Plan: Creating Shared Value â€Å"Responsibility Goes Beyond the Cup† Paul Bulcke, Neslte CEO states the ambition: â€Å"Nescafe gives its name to this global initiative, which creates value across the coffee supply chain, from farmers, to consumers, to us. † Nescafe works hardly on its image – a really responsible brand, caring of the future generations, believing in the benefits arising from sustainable development. It emphasizes on the Nescafe Plan, which is â€Å"a global initiative that supports responsible farming, production and consumption. To win customers` and shareholders` loyalty the brand takes some actions: ? ? ? ? NESCAFE works with partners to support farmers NESCAFE is working to reduce its impact on the environment. NESCAFE promotes environmental responsibility, creates shared value for the people whose lives they influence NESCAFE makes it personal and acts as promoter of preserving the environment: â€Å"how you can help to reduce your enviromental impact? † In addition Nescafe pays much attention on valuable concepts as â€Å"health† and â€Å"quality†, instead of relying on lower prices.Thus it completes the position of the products as environmentally friendly produced, with high nutrition characteristics and suitable for healthy lifestyle. Moreover its customers believe that they contribute to huge, positive, social impact – grounds for lasting, loyalty and close relationship. NESCAFE AND THE SOCIAL MEDIA SOCIAL MEDIA TIPS AND RULES Is social media important ? ? ? ? ? ? 1 billion people on facebook Social media has become the #1 activity on the web 53 % of people on twitter recommend products in their tweets 90 % of consumers trust peer recommendations Only 14 % trust ads 13 Facebook –a few key things ? ? ? ? ?Best social media platform to drive a purchasing action Not a medium to push business spam Use it to meet,build audience and brand Slow build before you invite the masses 90 % of those who â€Å"like your page will never return to it. Engagement ,not likes , is the key General tips to gain more attention to your page on Facebook ? ? ? ? ? Figure out what your expertise is and how that relates to your product Always treat it like a conversation Have an incentive to join, return and participate Try new things, new topics , new wording , new times A little bit of planning goes a long way Different ways to Build your following ? ? ? ? ? In person Contests Paid advertising Other social media networks Mutual benefit community Through existing members (engagement) Drive engagement –ask your audience simple questions to start a conversation and drive engagement –yes/no ;true or false ; select your favourite ;opinion . another way is through photos (relation to your product, branding without a hard sell , memes and quotes ) Things to limit that can negatively affect the image of your company ? ? ? ? ? Linking accounts Pushing out information Posting once a month/5 times a day Asking people to follow you just to increase your numbers Text heavy posts-keep it short,informative 4 NESCAFE`S FACEBOOK PROFILE Nescafe Bulgaria maintains very active Faceboo k page, with the impressive numbers: 6 417 020 likes & 73 634 talking about this. Globally there are a number of facebook pages divided geographically (for certain country) and for the different products or for different events and campaigns that Nescafe supports. Generally in each man can find: ? ? Basic information could be found on each of the profiles as well as more detailed for the specific one. Many of the profiles hold memorable phrases or mission statements. â€Å"To wake you up and fill you with energy for the upcoming challenges of every ay! † â€Å"We are combining pleasure and health benefits† ? A fan can also find Nescafe`s history along with some interesting facts about the brand. â€Å"The boom of instant coffee was during the World War II. Nescafe was very convenient form of coffee and inseparable part of soldiers` nutrition. Strangely this is the time when it becomes popular in Europe and later on globally. † ? ? Portfolio of Nescafe products U ploaded videos – mainly ads and funny animations, just to entertain the viewer The whole social media promotes it as THE FAVOURITE coffee/ soft drink/hot drink.The campaigns involve the concept of â€Å"shared happiness† showing Nescafe in the company of people who love each other – family, friends, couples. To engage fans` attention Nescafe organizes a lot of games, which are promoted through facebook. The â€Å"Coffee Cup 3in1† SMS game in Bulgaria was very successful in 2012 and from the social network people find out that the same will start again on the 22th of April 2013 too. Another recent one was â€Å"Inspiring moments†, it has already finished and there is post with photo of the winner and his award – an excursion to Austria.Nescafe uses Facebook to increase the Engagement as its posts are not simply informative, but in the form of questions or easy riddles. It seeks opinions and responses. Just a â€Å"like† is not enough, it wants people to talk about the products, to increase popularity and Word-ofMouth effect. For this purpose it offers variable opportunities: to create NesChristmas cards; NesWishes cards; to draw NesLucks. 15 Of course it publishes information for big events – the one Nescafe is sponsor of or significant for the brand itself. The last one is Nescafe`s 75th Birthday.It prompted Facebook fans to post wishes by special application. In addition it posted some photos of its promotion campaign in the center of Sofia, where they give to passers-by free cup of 3in1 coffee. The slogan was â€Å"75 years creating memorable moments†. In Bulgaria Nescafe is strong supporter of an innovative type of music – the beatbox. The company has organized annual beatbox championship with award: â€Å"The Best Beatboxer in Bulgaria†. The winner has the chance to take compete in the World Championship. Of course a Facebook page holds all the information such as ideos, interview s with participants, articles etc. As 3in1 is the most popular, easy to use and beloved by youngsters product, it has many profiles. More games and little competitions such as: fan of the month; inspiring moments, the award was a journey to Austria (picture with the winner posted). There fans can find out about the relationship with the biggest music festival in Bulgaria – Spirit of Burgas and how one can win free entrance tickets. As a whole Nescafe`s Facebook page promises successful further development. It is proof of consumer`s loyalty judging by all the posts and super-frequent fan`s activity.Nescafe includes all the recommendable points. It entertains the followers with many games as â€Å"Connect the Dots† or â€Å"How many red Nescafe cups can you find in the picture? † Urges likes by animating The Cup begging to become red or expressing hope that it will gain many birthday wishes. Very often it asks question like: â€Å"Which is you favorite†¦Ã¢â‚ ¬  or â€Å"Which of those do you prefer? † It is creating more personal relationship through opportunities to publish NesCards with wishes for friends or family and is constantly seeking for opinions and recommendations from its fans.NESCAFE ON TWITTER Although Twitter, especially in Bulgaria, is not so common used social media, it still has an impact on the customer. With around 7000 followers and 700 tweets, Nescafe official fan page provides the insights we get from the advertising. By using social media, producers interacts with customers better and can easily understand their needs and wants. It gives the opportunity both sides to be up-to-date with all new trends, changing every second.Short inquires towards users and questions, concerning the product give the users freedom to share their opinions, which leads to improving the qualities of Nescafe and better integrating to the marketing environment . By sending messages up to 140 letters Nescafe official page emphasiz es mainly on the good start of the day with a cup of coffee. Most of their posts are made in the morning and bring cheerful and optimistic upbeats. Funny comments or witty pictures consisting of key words such as „coffeeâ€Å" of well-known Nescafe logo are hidden marketing tricks, providing the customer with incentives to choose the exact product. 6 NESCAFE – YOUTUBE CHANNEL Currently, YouTube is visited by more than 15 million internet users per day and around 100 million videos are being viewed each day. These guerrilla marketing â€Å"live ads† would also be recorded and edited into YouTube videos, explaining the message of â€Å"life without compromise† and the connection to the convenience and great quality of NESCAFE products. The videos from all the â€Å"live ads† would be uploaded to the NESCAFE YouTube channel called â€Å"NESCAFE – life without compromise†.The YouTube channel would then be distributed and shared using soci al media, by NESCAFE and consumers. These videos will also be shared through NESCAFE’s Facebook page in order to leverage on the high volume of traffic it already experiences. You should keep in mind that Using YouTube as part of your business’s social media marketing strategy can assist you in getting the type of visitors that you want. YouTube users are generally better leads because they have generally already seen a video you have posted, and won’t click on your links unless they like what they see.In Youtube brands need to produce videos that offer true value to their intended audiences. This softer sell defines YouTube’s role in your marketing strategy. This soft sell comes in the form of the information or instruction you provide. Perhaps that’s a video newscast where you talk about industry news or technical developments; perhaps it’s a how-to video that shows people how to use your product to do something useful. In any case, viewer s watch the video because it provides valuable information; what they retain is a sense of your brand or company as a source of authority on the topic at hand.Research has shown that video marketing has become one of the most vital methods of marketing on the net and that it is starting to replace many other forms of marketing. Instead of using just any marketing tool, many marketers are now opting for using video as their preferred marketing tool. YouTube videos are often placed on content-aggregating sites and blogs related to the brand ; those pages use scripts to get the links to the newest videos on the YouTube and have them embedded automatically; getting included on some sites with high traffic can increase video views.YouTube referrals – surprisingly many people are spending hours watching random videos on that site 😉 if you will set proper tags to your video, they will get more traffic, and again: more traffic means more people will get to know the product! R ecommendation Youtube As Youtube’s influence is growing and the site’s capabilities can enhance the product performance ,it has to take major part in the Nescafe’s Advertising campaign in the social medias. It would be beneficial to post more often videos with customer’s opinion and news regarding future events –with interviews of the organisators etc.Another good strategy is to promote the Youtube channels more on their Facebook page so that more people will engage in commenting and if there is a poll ,for example , the company will receive more feedback on their future projects. More fun and interactive games or videos can be uploaded in order to gather more attention and inspire engagement . Good ideas for Nescafe will be to make an video contest . Try offering a reward for the contest online and advertise it everywhere you can. People will follow you and will fill out their information if it means they might win a contest. 17NESCAFE AD CAMPAIGM S AROUND THE WORLD Nescafe has vast amount of supporters through the social media (Facebook, Twitter,Youtube). It has the power and ability to create and expand its customers’ base and in this way promote the product to large number of people with little resources. There are different Facebook pages for the various countries and the way the product is presented in each has some variations depending on the cultural and economical differences between the various countries. There are many examples for campaigns launched or promoted via Social media and the result is astonishing.The probability that certain marketing campaign to be successful is greater if social media is involved, it makes the process for gathering information and receiving feedback easier and more convenient. The marketing power of Nescafe is great and it has achieved much more results thanks to its games, campaigns or quizzes that it has launched on the internet. There are many examples for the impact of socia l media on the marketing campaigns is evident. For example when a certain campaign going to take place , on Facebook or twitter Nescafe posts interesting photos or questions in order to capture the interest of its potential customers.It also relies on â€Å"word of mouth â€Å" ,hoping that when more people know about certain event they can spread the word ,leading to wide amount of people participating in the event. Another strategy Nescafe uses is to promote its new products via interesting or innovative ways. The secret to an entertaining social media campaign is to make the campaign relevant, have a character the target audience can relate with, and reduce brand fatigue by encouraging participation.One example is when Nescafe was searching for a cool way to reveal its newly designed coffee tin, so it came up with a creative Facebook campaign that traded beans for ‘likes. ‘ First, they took a picture of a glass container containing nothing but the new Nescafe tin. T hen they took the same photo after filling the container with coffee beans. They removed coffee beans and continued shooting until the tin was finally revealed. This sequence played out on Facebook based on the number of ‘likes' they received.Every time a Facebook user ‘liked' the page, more beans were removed. On their Bulgarian Facebook page , often in the morning there is inspirational quote so that the more of the users log in their Facebook accounts they will Receive the news in their news Feed and they can share or comment so in that way more users will see it. 18 CONCLUSION Social media possesses incredible influential power, and since the advent of the Internet it's evolved from a simple way for people to keep in touch into a massive global network connecting organizations, communities and people.Social media is the easiest, fastest and most explosive way to transmit and receive information! And best of all – absolutely anyone can take advantage of it. Act ive membership of the most frequented social network is now over one billion people, one out of every seven people on earth is on Facebook! With the global population still rapidly growing, it’s become abundantly clear that social media is no passing fad either. Its influence is remarkable. Small businesses and large corporations alike have tapped into this influence to reach new customers and generate real, honest communication.The best advice for every company is to embrace the ubiquity of social media and use its power to better yourself, your business, or cause. Relating to our finding about Nescafe’s global marketing strategy, the ways it is presented in the social media , it is evident that Nescafe is investing a lot of efforts and financial means to keep up with the changing consumer need and wants. It is irrevocable that with their ad campaigns in various media such as Facebook and Twitter more people will know about their new developments and their consumer ba se will widen in a much greater speed.Using different techniques and new interactive methods for gathering attention is good way to show their commitment and inspire engagement . Another good platform mentioned is Youtube, with its 800 million active users monthly the power of broadcasting is undeniable, which is used by Nescafe for sharing videos of previous ads ,posting interactive videos and acquiring vast amount of comments and recommendations from active their users. Another great techniques which is frequently used in Facebook pages is to promote every day the products’ by showing interesting facts, quotes that can gather attention via sharing or commenting by the users.The different analyses(Swot , Pest ) can prove the marketing power of Nescafe in the coffee industry also outline its potential competitors ,the focus areas where more attention should be paid and the strengths of its brand image. The strong brand image of Nescafe has been built through the years, undoub tedly it has wide consumer base thanks to its great variety of products, which can satisfy the need and wants of a large number of people, differing in age, profession, gender and country of origin.Marketing is changing rapidly due to rapid change in technology and Nescafe should strive to achieve greater power in the social media with applying new and innovative strategies to boost the company’s performance, financial state and image . 19 References: www. nestle. com www. nescafe. bg www. nescafe. com http://www. youtube. com/user/nescafe http://www. facebook. com/Nescafe. BG? fref=ts http://www. facebook. com/Nescafe3in1Bulgaria https://twitter. com/following http://mashable. com/category/social-media-marketing/ http://www. assignmentpoint. com/business/international-business/report-onnescafe. html 20